christiano mota
visual identity
2022
A human being looking after another. This urology brand is based on the principles of HUMANITY – attentive and welcoming treatment by the doctor, seeking to understand the patient’s real need and improve their quality of life – and INTEGRALITY – seeing the patient with a holistic and generalist perspective, in addition to accompanying the process of healing from the first consultation to the postoperative period.
The identity was inspired by the Cretan labyrinth, an intuitive instrument used by many cultures for mental healing and meditation. The goal isn't to get lost (like the classic mazes), but to enjoy each step of the process while walking an intuitive path from beginning to end.
